WEI, Zhang; JUNJIE, Li; XIAOYAN, Chen. Driving E-Commerce Purchase Intention Through AI-Powered Marketing Personalization. Aurora: Journal of Emerging Business Paradigms, [S. l.], v. 2, n. 2, p. 89–95, 2025. DOI: 10.62394/aurora.v2i2.275. Disponível em: https://ejournal.sangadjimediapublishing.id/index.php/aurora/article/view/275. Acesso em: 26 feb. 2026.