Rizki Ramadhan, M. A., Sastrya Wanto, H. and Wisnujati, N. S. (2024) “Unlocking Consumer Satisfaction: How Product Quality, Service Quality, and Preferences Drive Hydroponic Lettuce Purchases”, Aurora: Journal of Emerging Business Paradigms, 1(2), pp. 60–74. doi: 10.62394/aurora.v1i2.139.