Kommadam, Khonexai, and Khin Myat Thu. “Market Penetration Strategies of Mixue Ice Cream & Tea in Emerging Markets : A Case Study of Laos”. Aurora: Journal of Emerging Business Paradigms 1, no. 2 (December 12, 2024): 48–59. Accessed December 22, 2024. https://ejournal.sangadjimediapublishing.id/index.php/aurora/article/view/141.