IRSYAD, Ziqrurrahman; ISWANTO, Dedy; ISTIQLAL, Istiqlal. The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience. SCIENTIA: Journal of Multi Disciplinary Science, [S. l.], v. 3, n. 2, p. 100–114, 2024. DOI: 10.62394/scientia.v3i2.146. Disponível em: https://ejournal.sangadjimediapublishing.id/index.php/scientia/article/view/146. Acesso em: 13 mar. 2025.