Irsyad, Ziqrurrahman, Dedy Iswanto, dan Istiqlal Istiqlal. “The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience”. SCIENTIA: Journal of Multi Disciplinary Science 3, no. 2 (Desember 12, 2024): 100–114. Diakses Juli 22, 2025. https://ejournal.sangadjimediapublishing.id/index.php/scientia/article/view/146.