Analysis of Marketing Channels for Tomato Cultivation in Loto Village, Ternate Barat Subdistrict

Abstract

Marketing activities in agriculture involve complex processes such as collection, packaging, storage, and distribution of products, as well as the selection of marketing channels. This study analyzes the marketing channels and margins of tomato commodities in Loto Village, Ternate Barat Subdistrict, conducted from August to September 2023 using a quantitative descriptive method. The results indicate two marketing channel patterns: Channel I (Farmer – Retailer – Consumer) and Channel II (Farmer – Wholesaler – Retailer – Consumer). The marketing margin for Channel I is Rp3,000, while Channel II reaches Rp 50,000. This study provides important insights into the marketing structure of tomatoes in the region.