AURORA: Journal of Emerging Business Paradigms is a peer-reviewed academic journal dedicated to advancing knowledge and understanding in the fields of marketing, business, entrepreneurship, human resource management, financial management, strategic management, and accounting. With a focus on emerging trends and innovative practices, the journal serves as a platform for scholarly discourse and intellectual exchange, facilitating the dissemination of cutting-edge research and fostering interdisciplinary collaboration.

Overall, AURORA: Journal of Emerging Business Paradigms aims to provide a comprehensive platform for scholars, researchers, practitioners, and policymakers to contribute to the advancement of knowledge and practice in the aforementioned disciplines. The journal welcomes high-quality original research articles, theoretical perspectives, literature reviews, case studies, and practitioner insights that offer novel perspectives and contribute to the ongoing discourse on emerging business paradigms.