Author Guidelines

Authors who wish to submit manuscripts to Aurora: Journal of Emerging Business Paradigms must ensure their work adheres to the following academic and formatting standards, aligned with international scholarly publishing practices. Submissions that do not comply may be returned for revision prior to review.

1. Manuscript Format and Structure
The manuscript must be submitted in Microsoft Word format (.docx) and written in clear, concise, and grammatically correct English. Authors for whom English is not a first language are encouraged to have their manuscript professionally edited prior to submission. All text should be formatted using Times New Roman, font size 12, single line spacing, and justified alignment. Use 2 cm top, right, and bottom margins, and 3 cm left margin.

The manuscript must not exceed 6000 words, excluding the abstract, references, tables, and figures. The overall length should not exceed 12 pages, including tables and figures embedded in the text.

2. Title and Author Details
The title should be concise, specific, and reflect the content of the manuscript. It must be formatted in Times New Roman, font size 13, bold, all capital letters, centered. Below the title, list the full names of all contributing authors. Author affiliations should be indicated using superscript numerals (e.g., ¹,²) and listed below the names in Times New Roman, font size 11, centered. The corresponding author should be clearly identified with an asterisk (*), and their email address must be included in Times New Roman, size 10, centered.

3. Abstract and Keywords
An abstract of 100–200 words must appear at the beginning of the manuscript. It should briefly and clearly state the research objective, methodology, key findings, and conclusions, without citations, acronyms, or mathematical expressions. The abstract must be self-contained and written in the third person, using Times New Roman, size 10, single-spaced, justified alignment. Below the abstract, list 3 to 5 keywords relevant to the article content, separated by commas.

4. Article Structure
Manuscripts must follow this structure:

  • 1. Introduction: Provide the background, research gap, objectives, and the significance of the study, supported by up-to-date literature.

  • 2. Methodology: Describe in detail the research design, data sources, sampling methods, data collection procedures, and analytical techniques.

  • 3. Results and Discussion: Present the findings in a logical sequence using text, tables, and figures. The discussion must interpret the results, relate them to previous work, and highlight their theoretical or practical implications.

  • 4. Conclusion: Summarize the main findings, contributions to knowledge, limitations, and suggestions for future research.

  • 5. Acknowledgment (optional): Acknowledge funding sources, institutional support, or individuals who contributed substantially to the research.

  • 6. References: Must be written using APA 7th Edition referencing style and formatted in Times New Roman, font size 11, single-spaced. Authors are encouraged to use reference management software such as Mendeley or Zotero to maintain consistency.

5. Tables and Figures
Tables and figures must be embedded within the main text, placed as close as possible to where they are referenced. Each table should be numbered (e.g., Table 1) and titled above the table; each figure should also be numbered (e.g., Figure 1) with the title below the image. All figures and tables must be clearly labeled and cited in the text. Sources must be provided if applicable.

6. Ethical Standards and Originality
Manuscripts submitted to Aurora must be original works and must not be under consideration by another journal. All submitted manuscripts will be checked using plagiarism detection software to ensure the originality and integrity of the content. Authors are responsible for obtaining all necessary permissions for copyrighted materials and ensuring compliance with ethical research practices, including approval from ethics committees for studies involving human or animal subjects.

7. Copyright and Licensing
Upon acceptance, authors retain copyright and grant the journal the right to publish their work under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license allows others to share, use, and build upon the work, provided the original authors are appropriately credited.

8. Submission and Review Process
All manuscripts must be submitted electronically through the journal’s online submission system. Submissions undergo a double-blind peer review by at least two qualified reviewers. The typical review period is 6–8 weeks. Authors may be requested to revise their manuscripts based on reviewer feedback. Final acceptance is at the discretion of the Editor-in-Chief.