The Impact of Digital Leadership and Organizational Transformation on Employee Engagement and Performance
DOI:
https://doi.org/10.62394/projmb.v5i1.262Keywords:
digital leadership, organizational transformation, employee engagementAbstract
Purpose – This study aims to examine and synthesize literature on the roles of digital leadership and organizational transformation in shaping employee engagement and performance in the digital era. It identifies research gaps and contextual mechanisms.
Design/method/approach – A Literature Review (LR) approach was employed to examine peer-reviewed articles published between 2016 and 2025 through the Directory of Open Access Journals (DOAJ) and Google Scholar. The search used the keywords digital leadership, organizational transformation, employee engagement, and employee performance. Studies in English or Indonesian were assessed by objectives, contexts, methods, concepts, and findings. Evidence was synthesized using qualitative analysis.
Findings – Literature shows that digital leadership and organizational transformation influence employee engagement and performance. Digital leadership strengthens technological adaptability, visionary leadership, innovation, collaboration, and empowerment. Organizational transformation enhances digital adaptation, operational efficiency, productivity, and competitiveness. Organizational culture and employee engagement mediate these relationships. Nevertheless, resistance to change, digital competency gaps, inadequate infrastructure, and generational differences can hinder successful transformation and limit organizational outcomes.
Implications – Organizations should integrate digital leadership development, employee capability development, organizational transformation, and innovation-supportive cultures. Managers should approach digital transformation as a socio-organizational process and strengthen continuous learning, digital skills, employee participation, and change-management capabilities.
Novelty/Originality – This review integrates fragmented literature on digital leadership, organizational transformation, organizational culture, employee engagement, and employee performance into a unified perspective and proposes future research linking organizational learning, employee agility, resilience, and sustainable performance.
Downloads
References
Algazo, F. (2024). Digital transformation and organization performance. International Journal of Research Publication and Reviews, 5(5), 4054–4059. https://doi.org/10.55248/gengpi.5.0524.1232
Ali, B., Durrani, W. J., & Khan, H. (2025). Artificial intelligence and the new dynamics of global diplomacy: Redefining power in international relations. Dialogue Social Science Review (DSSR), 3(11), 350–363. https://doi.org/10.5281/zenodo.17626660
Alsagoor, M. H., Daud, Z. B. M., & Osman, M. N. H. B. (2024). Digital transformation, emotional intelligence, and organizational culture toward internal audit quality: Conceptual framework. Advances in Social Sciences Research Journal, 11(7), 92–108. https://doi.org/10.14738/assrj.117.17271
Annisa, M., Kholid, M. N., & Salsabilla, S. (2024). Understanding the determinants of SMEs performance: The role of technology adoption and financial resources. In A. Hamdan (Ed.), Achieving sustainable business through AI, technology education and computer science (Vol. 159, pp. 195–205). Springer. https://doi.org/10.1007/978-3-031-71213-5_18
Dinawan, D. (2010). Strategi promosi dan periklanan. Rajawali Press.
Fotis, J. (2015). The use of social media and its impacts on consumer behaviour: The context of holiday travel [Doctoral dissertation, Bournemouth University].
Fure, M. (2013). Pengaruh iklan media sosial terhadap keputusan pembelian [Undergraduate thesis, Sam Ratulangi University].
Haryani, D. S., Abriyoso, O., & Kurnia, S. (2022). Study of the effects of marketing mix and service quality on tourists’ decisions. Journal of Environmental Management and Tourism, 13(2), 486–496. https://doi.org/10.14505/jemt.v13.2(58).18
Hasan, A. (2009). Marketing dan kasus pilihan. CAPS (Center for Academic Publishing Service).
Isjanto, B. (2015). Marketing jasa dan perilaku konsumen. Media Discourse Partners.
Jannah, M. (2017). The effect of service quality on customer loyalty [Master’s thesis, UIN Sunan Kalijaga Yogyakarta].
Khagendra, N. G., & Atta-Woode, J. (2025). The role of digital leadership: Job satisfaction and employee engagement in the multigenerational workforce of the private sector. In The future of human resource management in a multigenerational workforce (pp. 131–146). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83708-808-920251011
Kotler, P. (2012). Manajemen pemasaran (14th ed.). Pearson Education.
Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
Kusumawati, A., Utomo, H. S., Suharyono, S., & Sunarti, S. (2020). Effects of sustainability on WOM intention and revisit intention, with environmental awareness as a moderator. Management of Environmental Quality: An International Journal, 31(1), 273–288. https://doi.org/10.1108/MEQ-03-2019-0064
Martins, M., Taveira, M. D. C., Magalhães, F., & Silva, A. D. (2025). Organizational support in career self-management: A systematic literature review. Administrative Sciences, 14(11), 286. https://doi.org/10.3390/admsci14110286
Muhammad Sidik, M., Sumardin, S., Sabri, S., & Elfina, R. (2025). Transformasi kepemimpinan di era digital: Dampaknya terhadap employee engagement di organisasi modern. MANABIS: Jurnal Manajemen dan Bisnis, 4(2), 182–195. https://doi.org/10.54259/manabis.v4i2.4843
Praptika, I., Yusuf, M., & Heslinga, J. H. (2024). How can communities better prepare for future disasters? Learning from the tourism community resilience model from Bali, Indonesia. Journal of Tourism Futures, 10(3), 504–523. https://doi.org/10.1108/JTF-04-2023-0092
Porter, M. E. (1990). The competitive advantage of nations. Free Press.
Purboyo, P., Hastutik, S., Kusuma, G. P. E., Sudirman, A., Sangadji, S. S., Wardhana, A., ... Syamsuri, S. (2021). Perilaku konsumen (Tinjauan konseptual & praktis). Center for Open Science.
Rahmawati Putra, A., & Yuliana, D. A. (2020). The effect of service quality on consumer satisfaction. Jurnal Ekonomi dan Manajemen (Journal of Economics and Management), 6(1), 45–53.
Saputra, A. S., Setyoko, P. I., & Kurniasih, D. (2022). The role of social media, innovation and branding capabilities on hospital marketing performance during the COVID-19 pandemic and industry revolution 4.0 era. Journal of Industrial Engineering & Management Research, 3(5), 100–111. https://doi.org/10.7777/jiemar.v3i5.404
Sari Fadilah, N., & Hidayat, T. R. (2021). Analisis pengaruh iklan terhadap keputusan pembelian. Jurnal Pemasaran Indonesia (Indonesian Journal of Marketing), 3(2), 34–41.
Shafariah, H., Asril, A., & Agoestyowati, R. (2024). Leadership transformation in the digital age: Implications for employee performance and engagement in modern organizations. International Journal of Management Science and Information Technology, 4(2), 482–491. https://doi.org/10.35870/ijmsit.v4i2.3372
Silitonga, H. P., Syamsuri, A. R., Halim, A., Haryani, D. S., Sangadji, S. S., & Samad, A. (2020). Pemasaran: Hasil pemikiran dari para dosen berbagai perguruan tinggi di Indonesia (Book chapter). Center for Open Science.
Sumawan, A. (2015). Perilaku konsumen dalam pemasaran. Gava Media.
Tjiptono, F. (2011). Strategi pemasaran (3rd ed.). Andi Publisher.
Traboulsi, C., Frau, M., & Cabiddu, F. (2018). Active seniors perceived value within digital museum transformation. The TQM Journal, 30(5), 530–553. https://doi.org/10.1108/TQM-11-2017-0155
Ul Haq, E., & Abid, N. A. (2025). Navigating digital transformation: The impact of employee engagement and change readiness. NUST Business Review, 6(2). https://doi.org/10.37435/nbr.v6i2.86
Utami, C. W. (2017). Manajemen ritel: Strategi dan implementasi ritel modern di Indonesia. Salemba Empat.
Yunita, F. R., & Isnaini, S. (2024). Analisis peran kepemimpinan digital dan budaya organisasi dalam meningkatkan kinerja karyawan: Tinjauan literatur sistematis. Reslaj: Religion Education Social Laa Roiba Journal, 6(11), 5728–5745. https://doi.org/10.47467/reslaj.v6i11.5295
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Silvia Wahyu Safitri, Dedy Iswanto, Mohammad Gamri, Muhammad Fuzail, Suwandi S. Sangadji

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.














