Vol. 4 No. 2 (2025): July - December

View Vol. 4 No. 2 (2025): July - December

This regular issue was published online for the July–December 2025 period as part of the 2025 publication cycle. It features a total of five (5) articles consisting of four (4) original research articles and one (1) review article, authored and co-authored by 19 contributors representing three countries: Pakistan Flag Pakistan, Yemen Flag Yemen, and Indonesia Flag Indonesia.

DOI: https://doi.org/10.62394/projmb.v4i2

Published: 2025-12-07

Articles

Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences

Reizano Amri Rasyid, Mohamad Yusak Anshori, Mochtar Adinugroho, Candraningrat, Yuli Yanti Wulansari

66-84
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- OUTPUT TURNITIN
DOI : https://doi.org/10.62394/projmb.v4i2.179
Abstract View: 13, Download: 0
Marketing Communication Strategies for Consumable Products in Emerging Markets: Insights from Indonesia

Edelwis Tiara Poespa Mayendri, Tri Wahyu Retno Ningsi

85-96
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- OUTPUT TURNITIN
DOI : https://doi.org/10.62394/projmb.v4i2.230
Abstract View: 23, Download: 0
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists

Dedy Iswanto, Ziqrurrahman Irsyad, Sudarta, Muhammad Fuzail, Muhammad Gamri

97-109
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- OUTPUT TURNITIN
DOI : https://doi.org/10.62394/projmb.v4i2.150
Abstract View: 12, Download: 0
Transformational Leadership in Practice: A Qualitative Organizational Analysis

Reza Dwi Ramadhan, Filda Syafira Razanah, Fathin Fadhilah, Umi Anugerah Izzati

110-127
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- OUTPUT TURNITIN
DOI : https://doi.org/10.62394/projmb.v4i2.196
Abstract View: 3, Download: 0
The Influence of Social and Lifestyle Factors on Buying Interest in Fashion at Thrift Shops in Kolaka Regency

Lista Lista, Andry Stepahnie Titing, Agus Zul Bay

128-142
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- OUTPUT TURNITIN
DOI : https://doi.org/10.62394/projmb.v4i2.199
Abstract View: 3, Download: 0