Vol. 4 No. 2 (2025): July - December

This regular issue was published online for the July–December 2025 period as part of the 2025 publication cycle. It features a total of five (5) articles consisting of four (4) original research articles and one (1) review article, authored and co-authored by 19 contributors representing three countries: Pakistan Flag Pakistan, Yemen Flag Yemen, and Indonesia Flag Indonesia.

DOI: https://doi.org/10.62394/projmb.v4i2

Published: 2025-12-07

Articles

Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences

Reizano Amri Rasyid, Universitas Nahdlatul Ulama Surabaya, Indonesia

Mohamad Yusak Anshori, Universitas Nahdlatul Ulama Surabaya, Indonesia

Mochtar Adinugroho, Universitas Nahdlatul Ulama Surabaya, Indonesia

Candraningrat, Universitas Dinamika, Indonesia

Yuli Yanti Wulansari, Universitas Maarif Hasyim Latif, Indonesia

66-84

DOI : https://doi.org/10.62394/projmb.v4i2.179
- PDF Views: 86 times | Download : 44 times
- OUTPUT TURNITIN Views: 86 times | Download : 0 times
Marketing Communication Strategies for Consumable Products in Emerging Markets: Insights from Indonesia

Edelwis Tiara Poespa Mayendri, Faculty of Communication Science, Universitas Gunadarma, Indonesia

Tri Wahyu Retno Ningsi, Faculty of Communication Science, Universitas Gunadarma, Indonesia

85-96

DOI : https://doi.org/10.62394/projmb.v4i2.230
- PDF Views: 60 times | Download : 43 times
- OUTPUT TURNITIN Views: 60 times | Download : 0 times
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists

Dedy Iswanto, Universitas Muhammadiyah Mataram, Indonesia

Ziqrurrahman Irsyad, Universitas Muhammadiyah Mataram, Indonesia

Sudarta, Universitas Muhammadiyah Mataram, Indonesia

Muhammad Fuzail, Government College University Faisalabad, Pakistan

Muhammad Gamri, Hadhramout University, Yemen

97-109

DOI : https://doi.org/10.62394/projmb.v4i2.150
- PDF Views: 73 times | Download : 52 times
- OUTPUT TURNITIN Views: 73 times | Download : 0 times
Transformational Leadership in Practice: A Qualitative Organizational Analysis

Reza Dwi Ramadhan, Faculty of Psychology, State University of Surabaya, Indonesia

Filda Syafira Razanah, Faculty of Psychology, State University of Surabaya, Indonesia

Fathin Fadhilah, Faculty of Psychology, State University of Surabaya, Indonesia

Umi Anugerah Izzati, Faculty of Psychology, State University of Surabaya, Indonesia

110-127

DOI : https://doi.org/10.62394/projmb.v4i2.196
- PDF Views: 32 times | Download : 55 times
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The Influence of Social and Lifestyle Factors on Buying Interest in Fashion at Thrift Shops in Kolaka Regency

Lista Lista, Universitas Sembilanbelas November Kolaka, Indonesia

Andry Stepahnie Titing, Universitas Sembilanbelas November Kolaka, Indonesia

Agus Zul Bay, Universitas Sembilanbelas November Kolaka, Indonesia

128-142

DOI : https://doi.org/10.62394/projmb.v4i2.199
- PDF Views: 36 times | Download : 34 times
- OUTPUT TURNITIN Views: 36 times | Download : 0 times