Vol. 3 No. 2 (2024): July-December

View Vol. 3 No. 2 (2024): July-December

Volume 3, Issue 2, 2024 presents a collection of articles focusing on the development of agribusiness and tourism through market analysis, understanding consumer behavior, and applying technology-driven marketing innovations. The studies include research on consumer preferences and satisfaction with Cavendish bananas, demand analysis for young coconuts in Pasar Pedati, and trends in Indonesia’s coffee exports to the global market over the past three decades. On the other hand, this edition also features research on mobile-based marketing strategies and the use of artificial intelligence and big data to personalize tourism campaigns, aiming to enhance tourist interaction, engagement, and overall experience. Together, these articles provide valuable insights into strategic efforts to strengthen the competitiveness of Indonesia’s agricultural commodities and tourism destinations in the digital era.

 

DOI: https://doi.org/10.62394/scientia.v3i2
Published: 2024-12-12

Articles