Vol. 3 No. 2 (2024): July - December

This regular issue was published online for the period of July to December 2024. It features a total of five articles, consisting of four original research papers and one review article. The contributions were authored or co-authored by 14 scholars affiliated with institutions in Indonesia.

DOI: https://doi.org/10.62394/projmb.v3i2

Published: 2024-12-30

Articles

THE ROLE OF INFORMATION TECHNOLOGY THROUGH MODERATING COMPETITION INTENSITY IN IMPROVING THE INNOVATION PERFORMANCE OF MSME ACTORS

Hilda Ayu Sasmita, Universitas Sembilanbelas November Kolaka, Indonesia

Sudarnice Sudarnice, Universitas Sembilanbelas November Kolaka, Indonesia

Phradiansah Phradiansah, Universitas Sembilanbelas November Kolaka, Indonesia

51-61

DOI : https://doi.org/10.62394/projmb.v3i2.92
- PDF Views: 117 times | Download : 70 times
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LEVERAGING SHOPEE LIVE FOR SALES GROWTH: A LITERATURE REVIEW

Peni Kristian Harefa, Universitas Kristen satya Wacana, Indonesia

Pambayun Kinasih Yekti Nastiti, Universitas Kristen satya Wacana, Indonesia

62-71

DOI : https://doi.org/10.62394/projmb.v3i2.81
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UNDERSTANDING THE DYNAMICS OF CORN MARKET INTEGRATION IN EAST JAVA

Hasti Wuri Lestari, East Java Provincial Agriculture and Food Security Agency, Indonesia

Achmadi Susilo, Faculty of Agriculture, Universitas Wijaya Kusuma Surabaya, Indonesia

Nugrahini Susantinah Wisnujati, Faculty of Agriculture, Universitas Wijaya Kusuma Surabaya, Indonesia

72-89

DOI : https://doi.org/10.62394/projmb.v3i2.121
- PDF Views: 128 times | Download : 147 times
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OPTIMIZING TOURISM PROMOTION THROUGH THE USE OF CULTURAL HERITAGE

Dedy Iswanto, Universitas Muhammadiyah Mataram, Indonesia

Istiqlal Istiqlal, Universitas Muhammadiyah Mataram, Indonesia

Ziqrurrahman Irsyad, Universitas Muhammadiyah Mataram, Indonesia

90-102

DOI : https://doi.org/10.62394/projmb.v3i2.149
- PDF Views: 306 times | Download : 175 times
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SOCIO-ECONOMIC FACTORS INFLUENCING THE PROSPERITY OF TOBACCO FARMERS IN PROBOLINGGO REGENCY: A BUSINESS MANAGEMENT PERSPECTIVE

Wensislaus Arman Ndau, Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia

Markus Patiung, Faculty of Agriculture, Universitas Wijaya Kusuma Surabaya, Indonesia

Nugrahini Susantinah Wisnujati, Faculty of Agriculture, Universitas Wijaya Kusuma Surabaya, Indonesia

103-116

DOI : https://doi.org/10.62394/projmb.v3i2.120
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