Vol. 1 No. 2 (2022): July - December
This issue was published online as part of the regular 2022 edition. It features five original research articles authored or co-authored by a total of 7 contributors from Indonesia.

Articles
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DAMPAK E-COMMERCE TERHADAP STRATEGI PEMASARAN (STUDI KASUS PADA PLATFORM SHOPEE)
DOI :
https://doi.org/10.62394/projmb.v1i2.34
- PDF Views: 5187 times | Download : 5350 times
- Similarity Index Views: 5187 times | Download : 343 times
- DOI: 10.5281/zenodo.7487954 Views: 5187 times | Download : 0 times
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PENGARUH KOMPETENSI TERHADAP KINERJA PENGAWAS KOPERASI DI PROVINSI JAWA BARAT
DOI :
https://doi.org/10.62394/projmb.v1i2.35
- PDF Views: 178 times | Download : 153 times
- Similarity Index Views: 178 times | Download : 20 times
- DOI: 10.5281/zenodo.7489784 Views: 178 times | Download : 0 times
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PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED RISK TERHADAP LOYALTY INTENTION
DOI :
https://doi.org/10.62394/projmb.v1i2.7
- PDF Views: 128 times | Download : 184 times
- Similarity Index Views: 128 times | Download : 27 times
- DOI: 10.5281/zenodo.7489956 Views: 128 times | Download : 0 times
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ANALISIS PERILAKU KONSUMEN DAN PENERAPAN GREEN MARKETING KENTUCKY FRIED CHICKEN
DOI :
https://doi.org/10.62394/projmb.v1i2.36
- PDF Views: 751 times | Download : 656 times
- Similarity Index Views: 751 times | Download : 30 times
- DOI: 10.5281/zenodo.7490082 Views: 751 times | Download : 0 times
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ANALISIS KELAYAKAN USAHA GULA AREN DI DESA PAPALOANG KABUPATEN HALMAHERA SELATAN
DOI :
https://doi.org/10.62394/projmb.v1i2.37
- PDF Views: 489 times | Download : 623 times
- Similarity Index Views: 489 times | Download : 72 times
- DOI: 10.5281/zenodo.7871515 Views: 489 times | Download : 0 times














