Vol. 1 No. 2 (2022): July - December

View Vol. 1 No. 2 (2022): July - December

This issue was published online as part of the regular 2022 edition. It features five original research articles authored or co-authored by a total of 7 contributors from Indonesia.

DOI: https://doi.org/10.62394/projmb.v1i2

Published: 2022-12-30

Articles

DAMPAK E-COMMERCE TERHADAP STRATEGI PEMASARAN (STUDI KASUS PADA PLATFORM SHOPEE)

Nuri Anisa Fitri, Universitas Terbuka, Indonesia

67-77

DOI : https://doi.org/10.62394/projmb.v1i2.34
- PDF Views: 5187 times | Download : 5350 times
- Similarity Index Views: 5187 times | Download : 343 times
- DOI: 10.5281/zenodo.7487954 Views: 5187 times | Download : 0 times
PENGARUH KOMPETENSI TERHADAP KINERJA PENGAWAS KOPERASI DI PROVINSI JAWA BARAT

Zakiyah, Dinas Koperasi Usaha Kecil dan Menengah Kabupaten Bogor, Indonesia

78-86

DOI : https://doi.org/10.62394/projmb.v1i2.35
- PDF Views: 178 times | Download : 153 times
- Similarity Index Views: 178 times | Download : 20 times
- DOI: 10.5281/zenodo.7489784 Views: 178 times | Download : 0 times
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED RISK TERHADAP LOYALTY INTENTION

Wendi, Universitas Bangka Belitung, Indonesia

87-100

DOI : https://doi.org/10.62394/projmb.v1i2.7
- PDF Views: 128 times | Download : 184 times
- Similarity Index Views: 128 times | Download : 27 times
- DOI: 10.5281/zenodo.7489956 Views: 128 times | Download : 0 times
ANALISIS PERILAKU KONSUMEN DAN PENERAPAN GREEN MARKETING KENTUCKY FRIED CHICKEN

Hendriana Wulandari, Unversitas Mercu Buana, Indonesia

101-109

DOI : https://doi.org/10.62394/projmb.v1i2.36
- PDF Views: 751 times | Download : 656 times
- Similarity Index Views: 751 times | Download : 30 times
- DOI: 10.5281/zenodo.7490082 Views: 751 times | Download : 0 times
ANALISIS KELAYAKAN USAHA GULA AREN DI DESA PAPALOANG KABUPATEN HALMAHERA SELATAN

Natal Basuki, Universitas Khairun, Indonesia

Mila Fatmawati, Universitas Khairun, Indonesia

Haris Mahmud, Universitas Khairun, Indonesia

110-124

DOI : https://doi.org/10.62394/projmb.v1i2.37
- PDF Views: 489 times | Download : 623 times
- Similarity Index Views: 489 times | Download : 72 times
- DOI: 10.5281/zenodo.7871515 Views: 489 times | Download : 0 times