Vol. 1 No. 2 (2022): July - December

Articles

• DAMPAK E-COMMERCE TERHADAP STRATEGI PEMASARAN (STUDI KASUS PADA PLATFORM SHOPEE)

  Nuri Anisa Fitri

  67-77

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  • DOI: 10.5281/zenodo.7487954

  DOI : https://doi.org/10.62394/projmb.v1i2.34
  Abstract View: 3762, Download: 0

• PENGARUH KOMPETENSI TERHADAP KINERJA PENGAWAS KOPERASI DI PROVINSI JAWA BARAT

  Zakiyah

  78-86

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  • DOI: 10.5281/zenodo.7489784

  DOI : https://doi.org/10.62394/projmb.v1i2.35
  Abstract View: 102, Download: 0

• PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED RISK TERHADAP LOYALTY INTENTION

  Wendi

  87-100

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  • DOI: 10.5281/zenodo.7489956

  DOI : https://doi.org/10.62394/projmb.v1i2.7
  Abstract View: 81, Download: 0

• ANALISIS PERILAKU KONSUMEN DAN PENERAPAN GREEN MARKETING KENTUCKY FRIED CHICKEN

  Hendriana Wulandari

  101-109

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  • DOI: 10.5281/zenodo.7490082

  DOI : https://doi.org/10.62394/projmb.v1i2.36
  Abstract View: 647, Download: 0

• ANALISIS KELAYAKAN USAHA GULA AREN DI DESA PAPALOANG KABUPATEN HALMAHERA SELATAN

  Natal Basuki, Mila Fatmawati, Haris Mahmud

  110-124

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  • DOI: 10.5281/zenodo.7871515

  DOI : https://doi.org/10.62394/projmb.v1i2.37
  Abstract View: 374, Download: 0